Pursuing true North

Hey friend,

Can I be real with you for a second?

I used to be the queen of "someday."

• Someday I'll start that business.
• Someday I'll get my finances in order.
• Someday I'll take care of myself.
• Someday I'll chase that dream.

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But here's what nobody tells you about "someday" – it's actually the most expensive word in your vocabulary.

I learned this the hard way. As a mom of five (yes, five!), an Air Force veteran, and someone who's built a life and business from scratch, I can tell you that every time I said "someday," I was making a choice. And that choice came with a cost I didn't even realize I was paying.

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So let's talk about what "someday" is really costing you:

👉 It's costing you compound growth.

Whether it's your money, your skills, or your dreams – time is the magic ingredient. That side hustle you keep putting off? Every month you wait is a month you're not building momentum, not gaining experience, and not earning income that could be growing. The business I almost didn't start has now changed my entire family's financial future. But only because I finally stopped saying "someday" and started saying "today."

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👉 It's costing you your confidence.

Every time you push something to "someday," you're sending yourself a message: "I'm not ready. I'm not capable. I'm not worthy of pursuing this right now." And friend, that message adds up. It becomes the background noise of your life, slowly eroding your belief in yourself. I've seen it in countless women I coach – the longer they wait, the bigger the mountain seems to grow. But here's the truth: you're more ready than you think, and waiting won't make you any more prepared.

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👉 It's costing you the life you were meant to live.

This one hits the hardest. Every day you spend in "someday" is a day you're not living in alignment with who you really are and what you really want. It's a day spent managing other people's priorities instead of your own. It's a day that you can't get back. I think about the years I spent waiting for the "right time" to pursue my calling – time I could have been making a difference, serving others, and living out my purpose with intention and joy.

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👉 It's costing you the ripple effect of your impact.

When you hold back your gifts, your talents, your dreams – you're not just shortchanging yourself. You're shortchanging everyone who needs what only you can offer. Your family, your community, the women who are waiting for someone like you to show them it's possible. Every day in "someday" is another day someone else goes without the solution, the encouragement, or the transformation you could provide.

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Here's what I want you to know: I get it. Life is overwhelming. The logistics are real. The fear is valid. Between carpools and career demands, special needs and special moments, bills and dreams – it feels impossible to find the space for "someday" to become "today."

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But what if I told you that you don't need to have it all figured out? You don't need perfect circumstances or unlimited time or a clear path from here to there. You just need to take one small step. Today.

Because here's the beautiful truth I've discovered: momentum is magic. Once you start moving, even in tiny ways, everything begins to shift. Doors open. Opportunities appear. Confidence builds. And that dream that seemed so far away? It starts getting closer, one brave decision at a time.

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So, what's your "someday"? What's been living in your heart, waiting for the right moment?

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I'm challenging you to stop paying the high price of procrastination. Pick one thing – just one – and do something about it this week. Not someday. This week.

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Your future self will thank you. Trust me on this one.

Cheering for you,

Jenny

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P.S. If you're ready to stop letting "someday" steal your dreams and start building the life you actually want, let's talk. Sometimes all we need is someone in our corner who believes in us and helps us create a plan. That's what I'm here for. 💛

Let's Talk

See you next week!