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Pursuing True North

The candle aisle is not a strategy 🎄


Pursuing true North Hi friend, I know. It's September. Somebody at the store already put out the tinsel, and you just want to enjoy your pumpkin-everything in peace. But hear me out. Christmas is about 13 weeks away, and I want to talk about it now, while you still have options. Because here's what usually happens. We tell ourselves we'll "be good this year." Then it's December 22nd, and you're standing in the store holding a $19 candle called Winter Whisper for a coworker whose last name...
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