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Pursuing True North

Brace Yourself (See What I Did There)


Pursuing true North Hey friend, This week I watched three different clients open a dentist bill, then an orthodontist bill, in the same seven days. Two called me sounding like they'd just taken incoming fire. One texted me a single word: "why." Here's the truth nobody puts on a motivational poster: teeth are not optional, and neither is paying for them. Cavities don't check your calendar. Wisdom teeth don't wait for a raise. And if you've got kids, orthodontists have apparently decided a...
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